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The pervasive issue in modern marketing is not a lack of content, but a profound absence of strategic coherence. Organizations routinely produce vast quantities of material, yet struggle to articulate a defensible, proprietary viewpoint. This output, often mistaken for strategy, is merely activity, a flurry of posts and articles that fail to build lasting intellectual infrastructure.

This strategic drift highlights a critical deficiency, what I term The Framework Fidelity. This concept meas...