The Marketing Forest Framework
A systematic approach to content marketing developed over 30 years of professional observation across diverse industries, designed to create sustainable, interconnected content ecosystems.
Core Ecological Principles
Biodiversity
Multiple content types coexist, each filling unique niches. Just as diverse ecosystems are more resilient, diverse content strategies withstand market changes.
Interdependence
Content types rely on and support each other. Blog posts feed social media, which drives podcast listeners, who become email subscribers.
Nutrient Cycling
Resources circulate and compound over time. One piece of research becomes a blog post, infographic, video, and podcast episode.
Resilience
Diverse ecosystems withstand shocks and adapt. When one channel changes algorithms, your ecosystem continues thriving through other channels.
Compound Growth
Mature ecosystems become more productive over time. Your content library grows in value as pieces link together and authority accumulates.
Self-Sustaining
Healthy ecosystems require minimal intervention. Once established, your Marketing Forest generates leads and authority with systematic maintenance.
The Five-Content Taxonomy
Evergreen Content
Foundation content that generates value indefinitely. Timeless guides, tutorials, and reference materials that remain relevant year after year.
Characteristics:
- • Timeless topics that don't expire
- • Comprehensive, authoritative coverage
- • Continuous traffic generation
- • Foundation for other content types
- • High SEO value over time
Examples:
"Complete Guide to Content Marketing," "How to Write Effective Headlines," "Email Marketing Best Practices"
Conifer Content
Proprietary frameworks and original intellectual property. Your unique methodologies that competitors cannot replicate.
Characteristics:
- • Original research and frameworks
- • Unique to your organization
- • Creates competitive moat
- • Builds thought leadership
- • High perceived value
Examples:
The Marketing Forest Framework itself, proprietary assessment tools, original research studies, unique methodologies
Deciduous Content
Timely, trending content that capitalizes on current events. Short lifespan but high immediate impact.
Characteristics:
- • Responds to current events and trends
- • High immediate traffic potential
- • Short relevance window
- • Demonstrates industry awareness
- • Drives social sharing
Examples:
"How ChatGPT Changes Content Marketing," "2025 Marketing Trends," Industry news commentary, event recaps
Perennial Content
Recurring themes and seasonal topics that return annually. Predictable cycles you can plan around.
Characteristics:
- • Predictable annual cycles
- • Can be updated and republished
- • Builds year-over-year authority
- • Efficient content planning
- • Compounds with each iteration
Examples:
"Holiday Marketing Guide," "Tax Season Tips," "Back-to-School Strategies," Annual industry reports
Vine Content
Collaborative content that leverages partnerships and cross-pollination. Grows by connecting to other ecosystems.
Characteristics:
- • Partnerships and collaborations
- • Guest posts and interviews
- • Cross-promotional opportunities
- • Expands audience reach
- • Builds industry relationships
Examples:
Expert roundups, guest blog posts, podcast interviews, co-created webinars, industry collaborations