Building sustainable content ecosystems through research-backed frameworks and practical implementation.
To transform how organizations approach content marketing by providing frameworks that create sustainable, compounding value over time. We believe content should be treated as an ecosystem, not a collection of random posts.
The Marketing Forest framework emerged from over 30 years of professional observation across diverse industries. Ryan Patrick Murray noticed a consistent pattern: organizations that treated content as an interconnected ecosystem consistently outperformed those using ad-hoc approaches.
What started as personal observations evolved into a comprehensive framework. The Five-Content Taxonomy— Evergreen, Conifer, Deciduous, Perennial, and Vine—provides a systematic way to categorize and plan content that works together as a cohesive system.
AskRPM.ai was founded to share this framework with organizations ready to move beyond random content creation toward systematic, sustainable growth. Through courses, consulting, and The Marketing Forest book, we help teams implement ecosystem-based content strategies.
Ryan Patrick Murray (R.P.M.) has spent over 30 years systematically observing and documenting content marketing strategies across 8 diverse industries. His approach is grounded in rigorous research and pattern recognition, not guesswork or trends.
Unlike many marketing "gurus" who rely on anecdotal success stories, R.P.M.'s methodology is built on systematic observation of what actually works across different contexts. The Marketing Forest framework emerged from analyzing hundreds of organizations and identifying the universal patterns that separate sustainable growth from temporary wins.
Through AskRPM.ai, R.P.M. helps organizations implement ecosystem-based content strategies that generate compound returns over time. His work has influenced content teams at organizations ranging from startups to established enterprises, all seeking to move beyond random content creation toward strategic, sustainable systems.
Every recommendation in The Marketing Forest framework is based on empirical observation and documented results. We don't promote untested theories.
We set honest timelines and achievable goals. Content ecosystems take time to mature. We focus on progressive, sustainable growth.
Theory without execution is worthless. We provide templates, workflows, and step-by-step guidance for implementing the framework.
Random content creation doesn't work. We teach systematic planning, production, and optimization based on ecosystem principles.
Every strategy includes clear metrics and attribution models. You'll know exactly what's working and what needs adjustment.
We optimize for compound growth over years, not viral spikes. Build assets that appreciate in value over time.